Lack of direction, not lack of time, is the problem.”
- Zig Ziglar
You can’t build a strong house without building a solid foundation first. The same is true for your internet marketing. It is imperative that you know exactly what your target market is and the best way to reach that market. You know your products and services well. However, what you think that your target customer is searching may actually be something totally different. Do you know with certainty and rock solid statistical data what your target audience is looking for and if there are enough people searching for it to make it profitable?
What are you chances of hitting a bullseye if you are blindfolded?
The Rock Solid Foundation Program analyzes in depth the six major areas of your online marketing foundation:
1. WHAT’S YOUR TARGET?
You can’t hit a target that you can’t see! The first step in our program is defining your exact target market and how you can successfully reach that market. We will interview you about your product/service and then provide you with a list of keywords that have the highest potential for profit for your specific market.
2. WHAT’S BEEN DONE ALREADY AND HOW CAN YOU IMPROVE?
It’s important to know what your competition is doing that is working successfully and where their weaknesses are. The 2nd step is to analyze your competition and find out what they are doing and how you can do it better.
3. WHAT’S IN A NAME – CREATE YOUR ONLINE NICHE
What’s in a name? Does your domain name help or hinder your Search Engine Results. Most people are not aware of how important your domain name is to your overall ranking. We will help you to select a domain that will help build traffic to your site.
4. THE BLUEPRINT FOR SUCCESS
We will provide you with an exact blueprint on how to build a website that dominates your market. This is an exact roadmap of your keywords and how to use them in a precise manner to build a site the attracts the exact targeted traffic you are looking for. This blueprint will also serve as a detailed roadmap for your blog, social media and YouTube video strategies. If you want to get to your target as quickly as possible then this your map to get you there!
5. WHERE ARE YOU TODAY?
Step 5 is an in depth analysis of your existing website. We do a site audit to determine your existing site structure, Onsite SEO, Offsite SEO and your site’s content.
6. WHERE DO YOU WANT TO GO?
Step 6 we provide our recommendations for how to improve your site based on the results from the indepth analysis in Step 5. This report along with the blueprint for success are the two most important things that you can do create an online business that produces results.
The Rock Solid Foundation Program includes two online conferences. The first is the initial discussion and gathering of product information and research data. The second is where we present our findings and explain them in detail along with suggestions for maximizing your online marketing results. The second conference also covers each of the six points above in a written report. The call is recorded and you are given a copy of this recording to keep.
Both calls will allow you plenty of time to ask questions and make sure that you clearly understand the direction that we suggest as the best way to build your online presence.
