Whether you are a restaurant manager or an owner, you already are aware of the fact that your business lives or dies on the quality of your repeat customers.  If is far more profitable to have a happy customer come back again and again than it is for you to constantly be finding new customers.

Not having a consistent flow of customer traffic come through your doors makes your job so much harder.  It becomes a challenge to predict the amount of fresh food to order when you don’t know how many people were going to be sitting at your tables.  Then staffing can be a nightmare as well.  Your waiters and cooks need to make money and if you have not business in your restaurant then they are not going to be working there for very long.

So not enough food and an unhappy staff that is slow and unresponsive or over burdened because you are short staffed only makes the problem worse!

So what can you do as a restaurant owner to solve this problem and have a consistent steady flow of customers in your restaurant?  INCREASE CUSTOMER LOYALTY!

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Customer Loyalty directly affects your profitability:

The level of your customer loyalty also affects your profitability for the following reasons:

1. It costs much more to bring in a new client with expensive advertising, discount promotions and giving away your services for pennies on those daily deal sites.  It is much more profitable to have an existing customer become a raving fan of your restaurant and constantly come back again and again.

2. A new customer will often choose an unknown restaurant based on price and are much more selective in the new places they try.  However, existing customers have already been to restaurant, know that they like the food, friendlyness and the location of your restaurant.

3.  It only takes a few high quality visits to your restaurant for your existing customers to feel like a “friend”.  Once you have built up a level of trust and confidence then they are more willing to tell their friends about your restaurant and bring their friends with them when they come.  If one customer brings 2 friends for lunch.  Those 2 friends tell 2 friends who then tell two friends.. well you see where that is going!

Use Magnetic Follow Up to build a list of  loyal happy  customers and you can ask them for honest feedback on how you can improve your restaurant and truly understand what your customers would like.  Consistent follow up also keeps your restaurant “top of mind”.  You can keep them coming back more frequently with special offers and incentive just for your loyal following.

Another way to keep your restaurant full during off peak hours and slow nights is to instantly send out limited time offers.  Maybe you have a surplus of special ingredients and want to run a special menu it.  No problem.  Let your loyal customers know instantly what it is and ask them to stop on by!  Ringing up all the extra sales could not be easier.

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MAGNETIC FOLLOW UP CUSTOMER LOYALTY BUILDING PROGRAM

As a restaurant owner who wants to increase your sales you can use Magnetic Follow Up to automatically add customers to your database, instantly deliver special deals and coupons (without having to split the costs like those other daily deal sites).  Quickly and easily setup a program to get personal with your customers and celebrate their special occassions like Birthdays and Anniversaries!  Magnetic Followup can even send your customer a personalized postcard or letter for you automatically!